vrijdag 15 augustus 2008

what if...some thoughts on the music industry

So there is a lot of music talent out there. Youtube has produced some stars (?). Everybody is a virtual platform that can act like a label and produce and distribute music, jadajadajada..

But on the other side we have the record label. They ain't going nowhere soon.

And the guys hurting the most are the A&R reps. The artist and repetoire peeps.

So here is the thing.

If you get famous on youtube or whatever, you can get signed by a label. But this way of doing business decreases the value of the A&R. He did not find the talent, millions of viewers kinda did.

Now...what if you had platform that was a a step ahead of the current distribution king, Youtube?

Say..if you have platform where you can tell the musicians/performers/actors that on the other side of the mirror you have the world A&R reps/casting agents sitting and sifting throught the acts, would this be interesting to a budding musician?

You make the money of the A&R reps by providing him with the acces to musicians sorted by genre and you give him the opportunity sign someone right before they mega explode. All at a monthly flat fee. So no ad revenues, just a check every month and a back end from 360 degrees artist income. That means shows, tours, sponsored deals, albums, dvd's etc..

On the other hand you get the content, because you have an audience that the musicians/content providers (still, no matter what everybody says,) want to connect with.

I like Youtube. But for the pro am who wants to get a something going, Youtube lacks the ability to connect me with people who want to pay me so that I can be a full time musician.

Labels do pay you, but don't want to sign you via a bidding war after 30.000.000 people have seen you. You have already lost money by free exposure.

Would this kinda solve those problems?? Would this be a proposition the A&R's of the world would pay for?

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