Above three pictures taken in the Rotterdam subway this morning.
1) Advertising space in the wagon I was sitting in.
2) An ad announcing the sale of seasontickets for local Premiership Football club Sparta.
For the season 2008-2009
3) The media company that sells the space, trying to convince potential advertisers for this medium.
If you are going to tell somebody, that doing business with you is a good idea, it might help to show it with more than words alone.