donderdag 31 januari 2008

weapon of choice

I like gangs and honour stuff. whether it be in my choice of music, films, books I have been discovering lately.. in my thinking.

There is something about the premise that it's you and the people you have known all your life achieving something agaist the odds...not just rags to riches, but sharing the wealth..

This all came to me as I was cleaning up my collections of music and motion pictures and I found all this stuff that I had bought and really loved

top albums recovered from clean up:
Born to run
Definitely maybe
reasonabe doubt

top movies I found while cleaning up:
Carlito's way
La haine

The pattern is now everywhere I look. from the Acount Planning assignments that I have made, to the real world marketing stuff I do at my job...when I can pick a fight (with another brand or whatever it is I want my brand to rally against) I seem to do good work...

So what I am really trying to figure out is: do personal traits belong in the work you do for clients, or should one always (much like an actor) get in character and think from the brand point of view? of course you should adhere to the stuff that's already there, but should you check yourself at the door?

rules for radicals, or start ups, or small companies, or just about anybody who wants to change stuff

So, wanting to learn more about the strategies being used by Barack Obama...I stumbled on to this nice blast from the past....

The rules for radicals by Saul Alinsky....It's pretty self explanitory...hope u can use them...

Some of these rules are ruthless, but they work. Here are the rules to be aware of:

RULE 1: "Power is not only what you have, but what the enemy thinks you have." Power is derived from 2 main sources - money and people. "Have-Nots" must build power from flesh and blood. (These are two things of which there is a plentiful supply. Government and corporations always have a difficult time appealing to people, and usually do so almost exclusively with economic arguments.)

RULE 2: "Never go outside the expertise of your people." It results in confusion, fear and retreat. Feeling secure adds to the backbone of anyone. (Organizations under attack wonder why radicals don't address the "real" issues. This is why. They avoid things with which they have no knowledge.)

RULE 3: "Whenever possible, go outside the expertise of the enemy." Look for ways to increase insecurity, anxiety and uncertainty. (This happens all the time. Watch how many organizations under attack are blind-sided by seemingly irrelevant arguments that they are then forced to address.)

RULE 4: "Make the enemy live up to its own book of rules." If the rule is that every letter gets a reply, send 30,000 letters. You can kill them with this because no one can possibly obey all of their own rules. (This is a serious rule. The besieged entity's very credibility and reputation is at stake, because if activists catch it lying or not living up to its commitments, they can continue to chip away at the damage.)

RULE 5: "Ridicule is man's most potent weapon." There is no defense. It's irrational. It's infuriating. It also works as a key pressure point to force the enemy into concessions. (Pretty crude, rude and mean, huh? They want to create anger and fear.)

RULE 6: "A good tactic is one your people enjoy." They'll keep doing it without urging and come back to do more. They're doing their thing, and will even suggest better ones. (Radical activists, in this sense, are no different that any other human being. We all avoid "un-fun" activities, and but we revel at and enjoy the ones that work and bring results.)

RULE 7: "A tactic that drags on too long becomes a drag." Don't become old news. (Even radical activists get bored. So to keep them excited and involved, organizers are constantly coming up with new tactics.)

RULE 8: "Keep the pressure on. Never let up." Keep trying new things to keep the opposition off balance. As the opposition masters one approach, hit them from the flank with something new. (Attack, attack, attack from all sides, never giving the reeling organization a chance to rest, regroup, recover and re-strategize.)

RULE 9: "The threat is usually more terrifying than the thing itself." Imagination and ego can dream up many more consequences than any activist. (Perception is reality. Large organizations always prepare a worst-case scenario, something that may be furthest from the activists' minds. The upshot is that the organization will expend enormous time and energy, creating in its own collective mind the direst of conclusions. The possibilities can easily poison the mind and result in demoralization.)

RULE 10: "If you push a negative hard enough, it will push through and become a positive." Violence from the other side can win the public to your side because the public sympathizes with the underdog. (Unions used this tactic. Peaceful [albeit loud] demonstrations during the heyday of unions in the early to mid-20th Century incurred management's wrath, often in the form of violence that eventually brought public sympathy to their side.)

RULE 11: "The price of a successful attack is a constructive alternative." Never let the enemy score points because you're caught without a solution to the problem. (Old saw: If you're not part of the solution, you're part of the problem. Activist organizations have an agenda, and their strategy is to hold a place at the table, to be given a forum to wield their power. So, they have to have a compromise solution.)

RULE 12: Pick the target, freeze it, personalize it, and polarize it." Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)

maandag 28 januari 2008

note to self: grasshopper

Until you've got a better answer, you copy. I copied Bob Gage for five years. And Bob originally copied Paul Rand and Rand originally copied a German typographer called JanTschichold.

Helmut Krone