what if...loaded words + ambiguity = interesting t.v.?

A little concept (kinda candid camera meets talk show meets gonzo porn) I have been playing with and can't quite make work yet..

Here it is:

You get a host and you make him put on a t-shirt. On it he has a word. Just one word. Say, Halliburton or Tibet or Abortion. that's it. And he walks the city. Waiting for someone to approach him and ask what he means by wearing the shirt. Better yet u get some one coming up and taking a stand pro or against the word.

The host than takes the opposite view and tries to start a semi spontanious debate with passers by.

What I like:
the thought of ambiguity. A word in itself is just that. a word. But the implicit connatations attached to it are your's. So by not being overtly pro or against we can play with the implicit connatations.

the fact that it's legal and democratic with a twitst. It's legal to wear a shirt with the word abortion on it right dead center in Vatican City. Would have to check the facts, but a shirt with the just the word Jihad is not illegal to wear in Down town New York or at Capitol Hill.

the p to p effect. I kinda see it as a possible thing for everybody to contribute to. Whatever you feel you wanna debate, do it by putting just one word on a shirt, check if it's legal and start a debate, film it and send it in.

What I don't like:

The businessmodel. Can't see how I am to make money of it. It's basically a creative comms format.

That's it...so if anybody wan't to shoot some holes in it, please do..