woensdag 23 januari 2008

google generation don't do search

A new UK report on the habits of the "Google Generation" is out. You can download the whole thing here...

The main point of the report are:

  • They like to cut-and-paste. "There is a lot of anecdotal evidence and plagiarism is a serious issue."

  • They prefer visual information over text. "But text is still important... For library interfaces, there is evidence that multimedia can quickly lose its appeal, providing short-term novelty."

  • They multitask all the time. "It is likely that being exposed to online media early in life may help to develop good parallel processing skills."