donderdag 24 juli 2008

weapon of choice pt 3: shades of grey

this is Killer Mike and this is the cover of his street album: I plegde allegiance to the grind vol I.

this is Young Jeezy's new single ft Mr West.

Good music, music I like to listen to. but that's not the point.

It's those black American flags.

It's how they are able to capture feelings (that I myself as an second generation immigrant had/have) of growing ambiguity in life, that to often get's confused with apathy. On the one hand they (getto peeps in jeezy's clip) are America's second class citizens, but on the other it's home nonetheless. It's a place people die for, but don't love living.

The black flags shout out: It's not that I don't love you , it's just that I don't care. Make me care again!

It's the Yoshimura Kanichiro principle if you will. By individualizing ourselves from clans, tribes, society we have become ronins, serving those who meet our needs. Yet this way of living is also a constant reminder that at the end of the day, though we might live for ourselves, for money or for things, it's in our sacrifice for others (those we might not like even) that we find our purpose.

I'll leave the obvious brand lesson unwritten..

p.s. on the subject of ambiguity, nation pride is an interview with basketball star Carmelo Anthony that touches on some of those issues.

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