transformation design is a human-centered, interdisciplinary process that seeks to create desirable and sustainable changes in behavior and form – of individuals, systems and organizations – often for socially progressive ends.
Mr Maschmeyer, over at his new blog has been trying to get an example library started.
So here is an example that I would like to add to the list: Slate's list of the 60 most generous.
The List came about, when in 1996 Ted Turner wondered about the influence the Forbers Richest List had on corporate America. "What if we could make charity as sexy as the Forbes list ?" (in a nutshell) was his idea.
Slate Magazine took up the challenge to find out. with some success. Althought I will admit that their is no evidence that is 100% waterproof.
"Whether by coincidence or not, philanthropy has blossomed since Slate's list was created. In 1996 the top donor gave away $100 million, or $121 million in 2005 dollars. But last year's top donor, Cordelia Scaife May, gave away $404 million, and the list (with 63 donors, counting ties) totaled $4.3 billion". (read the rest of a great article here)
So in the grand tradition of Michelline Guide, Guiness Book of Records, Slate has managed to create (lasting) change in the behaviour of the über-wealthy of America, kinda, sorta.
I guess greed is good, just depends what you lust for...