maandag 3 augustus 2009

Show, don't tell




Above three pictures taken in the Rotterdam subway this morning.

1) Advertising space in the wagon I was sitting in.

2) An ad announcing the sale of seasontickets for local Premiership Football club Sparta. 
For the season 2008-2009

3) The media company that sells the space, trying to convince potential advertisers for this medium.

If you are going to tell somebody, that doing business with you is a good idea, it might help to show it with more than words alone.

1 opmerking:

Rob @ Cynic zei

I like this - though I still believe companies should regard experiential marketing as a chance to show 'their truth' rather than just give a little taster of what they're really like.

I know it sounds similar, but there is a marked difference.