woensdag 23 januari 2008

google generation don't do search


A new UK report on the habits of the "Google Generation" is out. You can download the whole thing here...


The main point of the report are:


  • They like to cut-and-paste. "There is a lot of anecdotal evidence and plagiarism is a serious issue."

  • They prefer visual information over text. "But text is still important... For library interfaces, there is evidence that multimedia can quickly lose its appeal, providing short-term novelty."

  • They multitask all the time. "It is likely that being exposed to online media early in life may help to develop good parallel processing skills."

2 opmerkingen:

Cynical Rob zei

Don't you think it's ironic google talk about plagarism when they bought youtube - the home for copyright infringement.

niko zei

ironic yes. not suprising. google is going corporate. Just think back to their dealings with the chinese gov. do no evil is turning from an active "do good" state of mind in to an ambivalent "hear no evil, see no evil" attitude.

slippery slope...