McCain and Obama. Bare with me. From an archetypical point of view.
the US/Western voter is a Hyperchondriac (compared to 90% of the people of the world, in terms of problems)
Obama is the Therapist.
McCain is the Surgeon.
O is centered around the mind and emotions.
He talks and he listens. He is a chance for all the people to wallow in their own sorrow and to feel bad together. dream of better together. He is sympathetic. He wants to get to the root of it all and change us, it. He wants us to reach our full potential. But what he does not mention to much, but what people instinctively do know is that profound change is a long and hard road to travel. It takes guts to look at oneself and say, I do not measure up, I need to change. He knows that the problems patients talk about are not the root, that the solutions that they ask for are patchwork at best. He must educate and change.
But in reality there is no clear game plan from his side, it's a bit ambigious. We know it's cureable, but there is now easy one fit's all solution. it's a combo of medicine and therapy. It takes time.
And like the great Soprano's have shown us, It's not always up to the physician, but the patient, whether one get's better.
Most (and please do not see this as a lightharted attempt to make fun of menatal illness,) people who see someone about their problems, just wanna have an excuse " I am depressed, give me medication" or hear " It's not your fault, your childhood was bad" and then walk out with a solution.
Positive Change does not come easy. Negative Change does. Negative stuff impacts us way more than the good. Think sickness, death, pain etc. Negative is profound yet instant. Positive is fleeting yet longterm.
Enter the Surgeon. he talks about the body.
M says: mam/sir, you are ill. Boom. Negative. But the good news is, I am a Surgeon and I know what is wrong and how to fix it. Let's cut it out. He validates and than goes into default mode, whatever the problem. You don't know, because at that time the patient is asleep.
The fix is quick, but the recovery takes time. See how it's framed nice. Sure, you do not mind the long recovery, if the fix is immediate.
You like this. it's straight talk. No flip flop. this it what you wanna hear. Perhaps not what you need, perhaps so.
And so what do you as a hypochondriac do? U want validation of your problem!
The validation comes in the form of the solution u get. A scar to prove it was real after all, or a mirror held up that you that confronts you with the fact that it's all in your mind and it wll take time to deal with that? Both hurt, one on the outside and not for long, the other on the inside and long.
Real change or illusion of change.
If you ask the people at QVC, they'd laugh at the fact that you even have to ask.