note to self: what is it in itself?

if the bloke in the picture has found a way to make a light bulb glow without electricity, why the fuck is he trying to contain the light in his hands? There's not much fucking use having a great idea if you dont let anyone see it.(andy@cynic.com)

Over at Rob's blog there was a post about some workshop about ideas + creativity. The comments went in to detail talking about the above poster offering the workshop.

The comment above shows us (me) the importance of asking a basic question when reviewing strategy/ creative output: Does it hold up without additional support? For if your output only works with you standing there and explaining the point that people should get from the output, well things get messy and sloppy and no end will be met. Basic stuff, but worth remembering.

in the shadow of power lies influence

It is primary season in the USA, so here is a nice article about the two men behind the Democratic candidates Obama and Clinton, Mark Penn (from the book microtrends) and David Axelrod.

From a marketing comms point of view very interesting stuff.

And to my readers in the USA (hahaha, ) whatever you do....do vote